E-book
Brand Wars : Combat Strategies for Indian Brands
Record details
- ISBN: 9354790739
- ISBN: 9789354790737
- ISBN: 9354790747
- ISBN: 9789354790744
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Physical Description:
1 online resource (293 pages)
remote - Publisher: New Delhi : SAGE Publications, 2021.
Content descriptions
| Formatted Contents Note: | Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS |
| Restrictions on Access Note: | NLC staff and students only. |
Search for related items by subject
| Subject: | Branding (Marketing) |
| Genre: | Electronic books. |
