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Identity designed : the definitive guide to visual branding Cover Image

Book

Identity designed : the definitive guide to visual branding

Airey, David 1979- (author.).

Summary: "Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points."--

Record details

ISBN: 9781631595943 (Hardcover)
ISBN: 1631595946 (Hardcover)
Physical Description: print
287 pages : color illustrations ; 27 cm
Publisher: Beverly, MA : Rockport Publishers, 2019.
Copyright: ©2019

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introduction. Indentity case studies. Lantern (Primal Roots) -- Base (Ruhrtriennale) -- Pharus (Rio Cello) -- OCD (Ad Age) -- Rice Creative (Rooster Beers) -- Foreign Policy (Gallery & Co.) -- Underline Studio (Art Museum) -- Fedoriv (Rezult) -- Freytag Anderson (Fraher Architects) -- Bedow (Fable Skateboards) -- Robot Food (Vocation) -- Together Design (Pearson) -- Believe in (Grain) -- Jack Renwick Studio (Carpenters Wharf) -- ico Design (Burst) -- Lundgren+Lindqvist (Markus Form) -- Thank you.