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Wartime fashion : from haute couture to homemade, 1939-1945 Cover Image

E-book

Wartime fashion : from haute couture to homemade, 1939-1945

Summary: A comprehensive analysis of Second World War dress practice and appearance, this study places dress at the forefront of a complex series of cultural chain reactions. As lives were changed by the conditions of war, dress continued to reflect important visual narratives regarding class, gender and taste that would impact significantly on public consciousness of equality, fairness and morale. Using new archival and primary source evidence, Wartime Fashion clarifies how and why clothing was rationed, and repositions style and design during the war in relation to past expectations and ideas about clothes and fabrics. The book explores the impact of war on the dress and appearance of civilian women of all classes in the context of changing social and economic infrastructures created by the national emergency. The varied research elements combined in this book form a rounded and definitive account of the dress history of British women during the Second World War. This is essential reading for anyone with an active interest in the field, whether personal or professional.

Record details

ISBN: 0857854283
ISBN: 0857854291
ISBN: 9780857854292
ISBN: 0857850717
ISBN: 9780857850713
ISBN: 0857850709
ISBN: 9780857850706
ISBN: 1472572440
ISBN: 9781472572448
ISBN: 0857854283
ISBN: 9780857854285
Physical Description: 1 online resource : illustrations
remote
Edition: English ed.
Publisher: London ; New York : Berg, 2012.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Wartime Fashion; Contents; List of Illustrations; Acknowledgements; Introduction; 1 Buying into Fashion: The Social Background; 2 Shopping for Fashion in the Pre-War Years; 3 Being Chic and Being British; 4 The Healthy Body and the Politics of Fitness; 5 Evacuation; 6 Fashions for a Phoney War; 7 Calls for Rationed Fashion; 8 Setting the Ration; 9 The Utility Clothing Scheme; 10 Assessing the Impact of Clothes Rationing; 11 Home Front Clothing Initiatives; 12 Clothes for Coupons; 13 Keep Smiling Through: Good Health and Natural Beauty; 14 Utility and Austerity; Conclusion; Notes; Bibliography.
Source of Description Note:	Print version record.